Advertisement

I've decided to branch out a bit now from still images, and just post up some of my favorite advertisements. You can learn a lot about advertising (and yourself) from good ad campaigns. In advertisement, it's not what you say, but how you say it. Notice in each advertisement what they're really saying, and what emotions they are trying to make you feel.

First off, Old Spice.



Basically, the man is not talking to the ladies, even though he said, "Hello ladies." He's talking to guys. And in a very simplistic way, he's saying, "you stink." But it's the way they say it. And the way they say it is very successful, raising sales 4.3%.

Now this is another Old Spice Commercial just one year earlier. They say basically the same thing: "you stink." But notice the difference of the way they say it.



There's no one way to do great advertisement. But some ways are a lot better than others.

Here's another example: Doritos.



And one of their less effective advertisements back in the day.



And just cause I like these next commercials, Skittles have been doing great advertisements.



This next one appeals to me, just because they're yelling in Tagalog and I understand what they're saying.



The writers that came up with this actually were recently hired by Old Spice and made that new commercial you watched above. Now lets take a look at a commercial that was less effective.



By looking at how good advertisements sell their products, you can learn a lot of good principles you can apply to other situations.